The fact is that there is a short understanding of the
comprehensive concept of Graphic Design. This concept is not sufficiently
represented by advertisement and publicity or printing design because such
specialization per se received little attention before the advent of computer
to the World and the return of unspecialized cadres living in the European
countries and USA, who brought with them the sophisticated technology and
transferred it to us without defining its actual identity, academically and vocationally.
With the start of teaching this specialization, dependence
in determining the study plan was basically on the academic staff entrusted to
teach such specialization. Some were distant from the roots of this
specialization and others considered that any person with a specialization in
art or architecture can play the role of planner. But, after a careful review
of the total study plans in most universities, we realized how unbalanced and,
sometimes, insufficient such attempts were; they have no identified identity;
half of them were fine arts and the others tackled one part of Graphic Design
but of no grass root.
Any method for teaching Graphic Design has to bear in its
priorities the promotion of creativity factor and concentrate on the techniques
and demonstration methods and their correlation with skill to enable the
student of this specialization to benefit from this study- this should also
include, but not limited to, studying related knowledge such as Graphic Design
history and its theories to allow the students to apply what they learn to
develop their own means of creativity and invention.
It is necessary to take into consideration the needs of new
students in Graphic Design and students who are expected to graduate by
defining a systematic plan capable of gradually refining design students to
enable them to acquire expertise and techniques. First levels students need to
be introduced to Graphic Design history, manual skills, and design principles
and techniques through the computer in order to develop their capabilities in
designing and creating advertisement campaigns or integrated projects that
include logos, posters, Internet homepages and other materials, any graphic
designer will need.
High level students need to be introduced to the approaches
that can develop their technical and intellectual skills as well as develop the
innovation status through carrying out series of integral projects in
presenting their works entirely and collectively. These approaches should be
able to grant student enough space of positions sets they can apply for through
a group of specialties that fall under the umbrella of Graphic Design.
All of this will not be materialized without provision of
studios and labs qualified to perform the role required in addition to cadres
qualified technically and knowledgeably to realize the goals of Graphic Design.
Graphic Design syllabus relies, in its execution, on the practical principle as
well as on the theoretical one. Further, it mentally qualifies and trains the
student to face the changes and the techniques of time as well as empowers him
to deal with what is to come as the extract of developed fields of knowledge
related to Graphic Design taking into consideration the necessity of linking it
with the classical approach that is linked with cadres that need to be
qualified in order to be able to keep pace with the latest techniques of
information and knowledge.
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