Website Design Techniques That May Be Harming A Website and Its SEO Valuation

Designing a website is both art and science. It requires artistic endeavor, visualization from user's perspective, and great technical skills to convert the visualized design into palpable creativity. The worst thing any company can do is to copy another company's website and implement it as his/her own. This sequence, if repeated by other companies, leads to a group of inadequately designed websites. It doesn't suffice the basic requirement of user experience. Such websites qualify a low rank in SEO valuations, resulting in poor traffic and low site ranking in search engine ranking.

There are web design techniques that should be avoided or chosen with objective analysis, as they might be either harming website design, or diminishing SEO valuation. Some are discussed below:

1. Using Tables in Website Layout

Using tables in a web page layout makes the page complicated, as most layout tables use a lot of table attributes such as colspan, rowspan and nested tables. Although designing tables may be easy, the maintenance is tough. Most screen readers find it difficult to understand tables as they are supposed to read it in the sequence displayed in HTML, and the content within a table layout becomes puzzling when read from left to right and top to bottom.

2. Infinite Scrolling

Although scrolling is a very popular design and frequently used across most websites (especially e-commerce), it is not for every website. Using this technique depends on the goals of the website. If the goal of the website is to stream content continuously and the content structure is flat, it can be useful. However, if the goal of the website is to assist users to locate a specific task or compare choices, it can hurt user experience.

3. Parallax Scrolling

Although parallax scrolling is widely used and is a good function that leads to a loyal visitor, there are issues associated with it too. Parallax scrolling may lead to low valuation for SEO ranking. If the parallax website is one page of content, images, and good visual display it is OK. However, if the website has infographic.i.e. image having text, Google does not read it! This can lead to low SEO ranking. It can be sorted by converting the image content to actual text.

4. Lazy Loading:

Lazy loading does not allow content or images to load until users interact with that part of the page. This content then cannot be indexed by spiders and will not be able to load the rest of the page (only the visible content gets indexed). This can lead to low valuations for SEO and hurt the page traffic.

5. Lack of Mobile Configured Design

With high infiltration of mobile, it is essential for a company to have its website mobile friendly, with a responsive and adaptive design. This has a direct bearing on traffic. With Google's introduction of mobile algorithm, websites who are not mobile friendly are pushed down into the search listing.  

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