I don't firmly believe that the library contains sufficient
books dealing analytically with Graphic Design that could support the World
universities, with specialized art academies, and could be utilized as special
curriculum within the teaching plans of these academies. The World library is
condensed with other artistic methodological books in addition to some
translated books which discuss the basics of design, advertisement, and other
topics that fall within the framework of advertisement.
The fact is that there is a short understanding of the
comprehensive concept of Graphic Design. This concept is not sufficiently
represented by advertisement and publicity or printing design because such
specialization per se received little attention before the advent of computer
to the World and the return of unspecialized cadres living in the European
countries and USA, who brought with them the sophisticated technology and
transferred it to us without defining its actual identity, academically and vocationally.
With the start of teaching this specialization, dependence
in determining the study plan was basically on the academic staff entrusted to
teach such specialization. Some were distant from the roots of this
specialization and others considered that any person with a specialization in
art or architecture can play the role of planner. But, after a careful review
of the total study plans in most World universities, we realized how unbalanced
and, sometimes, insufficient such attempts were; they have no identified
identity; half of them were fine arts and the others tackled one part of
Graphic Design but of no grass root.
Any method for teaching Graphic Design has to bear in its
priorities the promotion of creativity factor and concentrate on the techniques
and demonstration methods and their correlation with skill to enable the
student of this specialization to benefit from this study- this should also
include, but not limited to, studying related knowledge such as Graphic Design
history and its theories to allow the students to apply what they learn to
develop their own means of creativity and invention.
It is necessary to take into consideration the needs of new
students in Graphic Design and students who are expected to graduate by
defining a systematic plan capable of gradually refining design students to
enable them to acquire expertise and techniques. First levels students need to
be introduced to Graphic Design history, manual skills, and design principles
and techniques through the computer in order to develop their capabilities in
designing and creating advertisement campaigns or integrated projects that
include logos, posters, Internet homepages and other materials, any graphic
designer will need.
High level students need to be introduced to the approaches
that can develop their technical and intellectual skills as well as develop the
innovation status through carrying out series of integral projects in
presenting their works entirely and collectively. These approaches should be
able to grant student enough space of positions sets they can apply for through
a group of specialties that fall under the umbrella of Graphic Design. All of
this will not be materialized without provision of studios and labs qualified
to perform the role required in addition to cadres qualified technically and
knowledgeably to realize the goals of Graphic Design.
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